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Ross White

Deli Fresh Design

Behind every DFD product is the idea that simple gear allows you to spend more time outside.  This notion grew from my passion for good design.  Growing up hiking, camping and fishing in Connecticut and Colorado have contributed to this philosophy.


As someone who makes fly fishing gear I have a responsibility to help protect the environment.  By using materials made from plastic waste and by repurposing climbing rope and sail material in my bags, I hope to be a part of the solution rather than the problem. 


Every DFD bag is designed, tested and sewn in Denver, Colorado using vintage Singer Sewing Machines from the 1910’s and 1950’s. Hours of work go into each of these handcrafted objects.


Ross White

Owner Operator

Ross White
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